A World Of Different Hair
Art Direction | Print | Social Media
Worked alongside my creative partner, Felicity Buckham, we developed an integrated campaign for TV, print and social media, that focused on the varieties of different hair women have, that make themselves unique. Championing their individual style, the wardrobe is reflective of the models hair, which in turn correlates to the specific Pantene shampoo they use.
For the Pack shoot, the client wanted to find a way to glorify the packs. I art directed the shoot, working alongside still life photographer Matthew Shave. The minimalist nature and beauty feel, stem from the new TVC. The plinth heroes the 3 products, with textures on show in a stylised fashion. I wanted to glorify the packs by creating a premium look & feel. This will be used for both print and in-store.
Social Media
I worked on a range of social media deliverables, from statics, stories, cinemagraphs to YouTube bumpers.
Each of these showcased the different Pantene hair products that work for different hair types
